Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Lake Geneva. Lake Geneva is a weekend market for Chicago and Milwaukee, two hours away. Summer boating and the shore path fill June to August, the holidays add a winter peak, and Winterfest brings the snow sculpting championship in February. Midweek is soft outside summer.
For Lake Geneva owners I first check what stays the local rules permit, then look at how weekends and midweek are balanced across the year. The plan we build protects summer and Winterfest, lifts autumn wedding weekends and gives the spring and November lulls sensible targets.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Lake Geneva.