Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Lake Geneva: Summer boating and the Geneva Lake shore path; US National Snow Sculpting Championship at Winterfest; Venetian Festival in August; Chicago weekend escapes year round. Guests I price for: Chicago and Milwaukee couples and families on 2 to 3 night weekend stays near the lakefront and Fontana, plus corporate groups basing at Grand Geneva. Where I start: Weekend-driven pricing for a two-hour Chicago drive market, Friday-to-Sunday minimums, and holiday and festival premiums set against soft midweek shoulders.
Grand Geneva and the lakeside inns compete with a growing number of rental homes. I work on corporate group pricing midweek, wedding blocks, weekend packages for Chicago couples and length-of-stay controls on summer Saturdays, with a comp set split between resorts and downtown boutique properties.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Lake Geneva.