Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Fresno: Sequoia and Kings Canyon National Parks; Yosemite's southern gateway via Highway 41; Central Valley agriculture business travel; Fresno State athletics and events. Guests I price for: National-park road-trippers on 1 to 3 night stays, agriculture and government business travellers, and visiting families. Where I start: Summer park-season premiums, foothill cabin pricing, and steady weekday business rates.
Fresno sells mostly through Airbnb, Vrbo and Booking.com. Fresno hotels mix government, healthcare and agriculture travel on weekdays with park traffic at weekends, while properties in the gateway towns behave more like resorts. With my five-star hotel revenue background, I help balance negotiated corporate and state rates against summer leisure demand, and build a comp set that tells the airport corridor and downtown apart.
The service in general is described on my expedia optimization page; this page covers how I apply it in Fresno.