An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Las Cruces: White Sands National Park tourism; The Hatch chile harvest and festival; New Mexico State University events and Aggie football; Winter snowbird stays from the northern states. Guests I price for: National-park travellers and university visitors on 2 to 4 night stays near Mesilla and downtown, plus month-long winter snowbirds settling in the Mesilla Valley. Where I start: Shoulder-season strength in spring and autumn, summer heat discounting, and 30-plus-night winter snowbird rate cards alongside Furnished Finder demand.
In PriceLabs or Wheelhouse I set Hatch, Whole Enchilada and Aggie dates as events, summer heat discounts and a thirty-night rate for snowbirds. I keep Airbnb, Vrbo, Booking.com and Furnished Finder calendars in sync so monthly bookings never collide with nightly stays.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Las Cruces.