Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Prague: Christmas markets and New Year's Eve; Prague Spring festival; Stag and hen groups; Conference season. Guests I price for: European city-breakers and groups on 2 to 4 night stays in Old Town, Vinohrady and Žižkov. Where I start: Group-size and weekend premiums, New Year's Eve minimums, and winter floors that hold rate rather than chase occupancy.
Prague sells mostly through Airbnb, Booking.com and Vrbo. For Prague hosts I set up PriceLabs or Wheelhouse with festival and Advent bands, New Year's Eve rules, weekend uplifts and group pricing where the building allows it, keeping Airbnb, Booking.com and Vrbo aligned so guests from different markets see consistent totals.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Prague.