Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Malmo: the free Malmofestivalen street festival each August; the Turning Torso and the regenerated Vastra Hamnen waterfront; the Oresund Bridge and easy commuting to Copenhagen; Ribersborg beach, Malmohus Castle and the bars of Lilla Torg and Mollevangen. Guests I price for: Nordic and German city-breakers plus business travellers using Malmo as a cheaper base than Copenhagen, staying central or in Vastra Hamnen. Where I start: Exploiting Malmo's position as the value alternative to Copenhagen with festival and summer premiums, mindful of Swedish sub-let approval and rental-income tax rules.
Malmo sells mostly through Airbnb, Booking.com and Vrbo. In PriceLabs or Wheelhouse I set Malmo listings to track Copenhagen event dates as well as Malmofestivalen and arena concerts, with weekday business pricing year round. Airbnb, Booking.com and Vrbo then carry the same rates, fees and stay rules, checked each month.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Malmo.