Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Malmo: the free Malmofestivalen street festival each August; the Turning Torso and the regenerated Vastra Hamnen waterfront; the Oresund Bridge and easy commuting to Copenhagen; Ribersborg beach, Malmohus Castle and the bars of Lilla Torg and Mollevangen. Guests I price for: Nordic and German city-breakers plus business travellers using Malmo as a cheaper base than Copenhagen, staying central or in Vastra Hamnen. Where I start: Exploiting Malmo's position as the value alternative to Copenhagen with festival and summer premiums, mindful of Swedish sub-let approval and rental-income tax rules.
With my background in hotel revenue, I look at Malmo hotels as part of a two-city market. I review comp sets that include Copenhagen properties on high-demand nights, manage group blocks for arena and fair dates, and set corporate rates for companies working both sides of the bridge.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Malmo.