Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Mammoth Lakes: Mammoth Mountain ski season; Yosemite National Park reservations; Summer lake and hiking season; Los Angeles weekend drive-up demand. Guests I price for: Southern California ski groups and families on 3 to 5 night stays, summer park visitors. Where I start: Dual-season pricing with shoulder floors, holiday-week premiums, and Mammoth's transient occupancy rules.
Mammoth Lakes sells mostly through Airbnb, Vrbo and Booking.com. I spent a decade in five-star hotel revenue, so for Mammoth lodges and Yosemite-area hotels I work on ski-package pricing, group and race-team blocks, length-of-stay controls over the holidays, and summer rate fences tied to park access, so the strong winter and summer seasons each carry their own pricing logic.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Mammoth Lakes.