Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Mammoth Lakes: Mammoth Mountain ski season; Yosemite National Park reservations; Summer lake and hiking season; Los Angeles weekend drive-up demand. Guests I price for: Southern California ski groups and families on 3 to 5 night stays, summer park visitors. Where I start: Dual-season pricing with shoulder floors, holiday-week premiums, and Mammoth's transient occupancy rules.
Mammoth Lakes sells mostly through Airbnb, Vrbo and Booking.com. For Airbnb and Vrbo hosts I configure PriceLabs or Wheelhouse with the Mammoth holiday calendar, a Tioga opening trigger for summer, ski-season minimum stays, and shoulder floors, plus a separate rule set for west-side homes that follows the park season and its spring waterfall weeks.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Mammoth Lakes.