Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Marbella: Starlite Festival concerts; Costa del Sol golf season; Puerto Banus luxury tourism; Feria de San Bernabe. Guests I price for: affluent couples and golf groups on 5 to 10 night stays around the Golden Mile, Puerto Banus and the Casco Antiguo old town. Where I start: event and summer premiums on the Golden Mile, VFT tourist-licence compliance under the Junta de Andalucia, and winter golf floors that keep occupancy alive off season.
I set your pricing tool so Starlite nights, the Feria and peak summer weeks carry premiums with minimum stays, while golf weeks in spring, autumn and winter are priced for groups, with rates consistent across Airbnb, Booking.com, Vrbo and Expedia.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Marbella.