Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Marbella hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Central European Time (UTC+1).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Marbella, Spain, one to one, remotely and in Central European Time (UTC+1). In Marbella, I price July to August as the peak and November to February as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marbella
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Marbella: Starlite Festival concerts; Costa del Sol golf season; Puerto Banus luxury tourism; Feria de San Bernabe. Guests I price for: affluent couples and golf groups on 5 to 10 night stays around the Golden Mile, Puerto Banus and the Casco Antiguo old town. Where I start: event and summer premiums on the Golden Mile, VFT tourist-licence compliance under the Junta de Andalucia, and winter golf floors that keep occupancy alive off season.
For Marbella hotels, my five-star chain background is directly relevant: pricing luxury summer demand, managing golf groups and events, and setting rate fences that protect the brand while filling the quieter winter weeks, with a comp set drawn from the beach clubs and five-star resorts between Marbella and Estepona rather than from the wider coast.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Marbella.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Marbella is a luxury summer market with golf in winter. The Golden Mile and Puerto Banús attract affluent couples and families, Starlite Festival and the Feria de San Bernabé add June and July peaks, and golf breaks keep winter alive. Andalusian tourist licences are required.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Golf groups and winter-sun couples keep a base of demand. I price homes near the courses in Nueva Andalucia for golf weeks and keep Golden Mile villas on protected floors.
Easter and spring golf lift the market. I price Semana Santa as a premium and keep weekends firm for couples visiting Puerto Banus and the old town.
The Feria de San Bernabe and the start of Starlite concerts mark the season opening. I price those nights firmly and move villas onto weekly stays.
Luxury summer demand from Europe and the Gulf peaks. I price villas at the top of the luxury comp set and protect Starlite concert dates with minimum stays.
Autumn golf and warm weather hold demand. I relax minimums for couples and price golf weeks for groups.
Price Starlite Festival dates and the Feria as premiums.
Use weekly stays in peak summer for villas.
Target golf groups with winter rates.
Price Golden Mile and Puerto Banús homes against luxury comps.
Keep the tourist licence current.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Marbella: June to September, peaking around the Starlite Festival and the Feria de San Bernabe in June. June: The Feria de San Bernabe and the start of Starlite concerts mark the season opening. I price those nights firmly and move villas onto weekly stays. July to August: Luxury summer demand from Europe and the Gulf peaks. I price villas at the top of the luxury comp set and protect Starlite concert dates with minimum stays. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. How the villa compares with true luxury comps on the Golden Mile and in Sierra Blanca, because pricing a high-end home against ordinary rentals leaves money on the table.
Target golf groups with winter rates. Next: keep the tourist licence current. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Marbella property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Marbella: November to February, softened by winter golf breaks. March to May: Easter and spring golf lift the market. I price Semana Santa as a premium and keep weekends firm for couples visiting Puerto Banus and the old town. November to February: Golf groups and winter-sun couples keep a base of demand. I price homes near the courses in Nueva Andalucia for golf weeks and keep Golden Mile villas on protected floors.
Winter golf demand ignored and unlicensed listings. I look for these first when I review outsourced hotel revenue management in Marbella, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Marbella, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Marbella sells mostly through Airbnb, Booking.com, Vrbo and Expedia. March to May: Easter and spring golf lift the market. I price Semana Santa as a premium and keep weekends firm for couples visiting Puerto Banus and the old town.
Golden Mile and Sierra Blanca: The most prestigious stretch between Marbella and Puerto Banus. I price villas against comparable luxury homes and protect summer and event weeks. Puerto Banus and Nueva Andalucia get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Feria de San Bernabe, Starlite Festival concerts and Costa del Sol golf season are the dates I price first for outsourced hotel revenue management in Marbella. September to October: Autumn golf and warm weather hold demand. I relax minimums for couples and price golf weeks for groups.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Marbella and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: use weekly stays in peak summer for villas.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Marbella I would start from July to August: Luxury summer demand from Europe and the Gulf peaks. I price villas at the top of the luxury comp set and protect Starlite concert dates with minimum stays. To start, open the chat or email me with your property type and size in Marbella.
Yes. Outsourced Hotel Revenue Manager in Marbella is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Marbella have been optimized, including in areas such as Puerto Banus. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Marbella.
The other services I offer in Marbella, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marbella, or read the general page for outsourced revenue management.
If you also run properties outside Marbella, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marbella and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
