Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in McCall: Payette Lake summer boating; Brundage Mountain skiing; The McCall Winter Carnival ice sculptures; Ponderosa State Park hiking and camping. Guests I price for: Boise and Treasure Valley families on 3 to 5 night lake stays near downtown and Payette Lake, plus winter skiers and Carnival crowds. Where I start: Summer lake and Winter Carnival twin peaks, weekend minimums for the Boise drive market, and shoulder-season midweek floors.
McCall sells mostly through Airbnb, Vrbo and Booking.com. With a five-star hotel background, I help McCall lodges and small resorts set packages for skiing and lake activities, group blocks for weddings and corporate retreats, length-of-stay rules over Carnival and the holidays, and midweek rates that keep shoulder months busy.
The service in general is described on my expedia optimization page; this page covers how I apply it in McCall.