Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of McCall. McCall is Boise's lake and snow getaway. Payette Lake fills summer weekends, Brundage Mountain brings skiers and the Winter Carnival in late January to February is the top winter event. Most guests drive up from the Treasure Valley for weekends.
For a McCall owner I build a year with two peaks and long quiet months, check permits and occupancy, and set clear rules for weekends, midweeks and holidays. The goal is that the lake summer and Carnival carry their full value and spring does not drag the year down.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in McCall.