Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Chiang Mai: Yi Peng lantern festival; Digital-nomad demand in Nimman; Cool-season tourism; Songkran. Guests I price for: Remote workers on monthly stays, international travellers on 3 to 5 night stays. Where I start: Monthly discount ladders, festival premiums, and burning-season floors.
Chiang Mai sells mostly through Airbnb, Booking.com and Agoda. From my hotel background, I help Chiang Mai hotels and boutique resorts manage festival surges, group tours and long-stay guests, with rate fences for Yi Peng and the cool season and a plan for keeping occupancy healthy through the smoke and the rains.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Chiang Mai.