Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Memphis: Memphis in May and Beale Street Music Festival; Elvis Week at Graceland; Grizzlies season and FedEx corporate travel; Blues and barbecue tourism. Guests I price for: Music and cultural travellers on 2 to 3 night stays, corporate guests midweek. Where I start: Festival premiums, corporate midweek rates, and winter floors.
Memphis sells mostly through Airbnb, Vrbo and Booking.com. For Memphis hosts I set up PriceLabs or Wheelhouse with Memphis in May, Elvis Week and autumn football dates, weekday rules for FedEx and hospital visitors, and weekly options for medical families, priced against homes in the same part of the city.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Memphis.