An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Memphis: Memphis in May and Beale Street Music Festival; Elvis Week at Graceland; Grizzlies season and FedEx corporate travel; Blues and barbecue tourism. Guests I price for: Music and cultural travellers on 2 to 3 night stays, corporate guests midweek. Where I start: Festival premiums, corporate midweek rates, and winter floors.
For Memphis hosts I set up PriceLabs or Wheelhouse with Memphis in May, Elvis Week and autumn football dates, weekday rules for FedEx and hospital visitors, and weekly options for medical families, priced against homes in the same part of the city.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Memphis.