Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Memphis, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Memphis, United States, one to one, remotely and in Central Time (UTC-6). In Memphis, I price May as the peak and January and February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Memphis
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Memphis: Memphis in May and Beale Street Music Festival; Elvis Week at Graceland; Grizzlies season and FedEx corporate travel; Blues and barbecue tourism. Guests I price for: Music and cultural travellers on 2 to 3 night stays, corporate guests midweek. Where I start: Festival premiums, corporate midweek rates, and winter floors.
Memphis sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Memphis hotels balance convention, sports, music tourism and medical segments, set group blocks for the barbecue contest and Liberty Bowl, and use rate fences so festival weekends do not undercut the corporate weekday business.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Memphis.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Memphis sells music, history and barbecue. Elvis Week at Graceland in August is one of the most predictable peaks in the country, Memphis in May brings spring visitors, and FedEx and medical travel support weekdays. Beale Street and Midtown homes attract different guests from those near Graceland.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Elvis's birthday celebration at Graceland and the International Blues Challenge on Beale Street give a few strong nights, which I price individually above a lean winter floor.
Spring weather brings weekend visitors and Grizzlies games, so I lift Friday and Saturday modestly and keep weekday rates aimed at medical and corporate stays.
Beale Street Music Festival and the barbecue contest in Tom Lee Park fill downtown, so I put two or three night minimums on those weekends and price midweek between them separately.
Heat slows leisure visits, so I lean on families attending St. Jude and travel nurses, offer weekly stays and keep weekend rates realistic.
Elvis Week turns Whitehaven into the top market in the city, while downtown sees a smaller lift, so I price each area on its own instead of one August rule.
The Southern Heritage Classic, Cooper-Young Festival, Grizzlies season, the St. Jude Marathon and the Liberty Bowl give a long run of event dates, which I load one by one.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Elvis Week in August as a top band for homes near Graceland.
Add Memphis in May events as spring premiums.
Set weekday corporate rates for FedEx and medical travel.
Add Grizzlies home games for homes near downtown.
Lower January and February floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Memphis sells mostly through Airbnb, Vrbo and Booking.com. March and April: Spring weather brings weekend visitors and Grizzlies games, so I lift Friday and Saturday modestly and keep weekday rates aimed at medical and corporate stays. For Google Hotel Ads optimization in Memphis, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Memphis: Memphis in May, Elvis Week in August, and Grizzlies season. August: Elvis Week turns Whitehaven into the top market in the city, while downtown sees a smaller lift, so I price each area on its own instead of one August rule. September to December: The Southern Heritage Classic, Cooper-Young Festival, Grizzlies season, the St. Jude Marathon and the Liberty Bowl give a long run of event dates, which I load one by one.
Music and cultural travellers on 2 to 3 night stays, corporate guests midweek. Demand is driven by Memphis in May and Beale Street Music Festival and Elvis Week at Graceland. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Memphis.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Memphis the property is in. Downtown and South Main: Close to Beale Street, FedExForum and the riverfront festivals; I price these for events and weekends and use midweek offers for business travel. Midtown, Cooper-Young and Overton Square and Whitehaven near Graceland get their own treatment.
Price Elvis Week in August as a top band for homes near Graceland. Next: set weekday corporate rates for FedEx and medical travel. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Memphis traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which guest the home suits best, festival groups, Graceland visitors, medical families or business travellers, because each pays differently and the listing should speak to one first.
For Google Hotel Ads optimization in Memphis, this is how I would approach it. With my five-star hotel background, I help Memphis hotels balance convention, sports, music tourism and medical segments, set group blocks for the barbecue contest and Liberty Bowl, and use rate fences so festival weekends do not undercut the corporate weekday business. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Memphis and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: add Memphis in May events as spring premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Memphis I would start from May: Beale Street Music Festival and the barbecue contest in Tom Lee Park fill downtown, so I put two or three night minimums on those weekends and price midweek between them separately. To start, open the chat or email me with your property type and size in Memphis.
Yes. Google Hotel Ads Expert in Memphis is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Memphis have been optimized, including in areas such as Downtown and South Main. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Memphis.
Results depend on the property, the starting point and the season, so I do not promise a number. In Memphis the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: set weekday corporate rates for FedEx and medical travel. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Memphis, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Memphis, or read the general page for google hotel ads optimization.
If you also run properties outside Memphis, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Memphis and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
