Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Charleston, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Charleston, United States, one to one, remotely and in Eastern Time (UTC-5). In Charleston, I price March to June as the peak and January to February and August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Charleston
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Charleston: Spoleto Festival USA; Wedding and bachelorette travel; Historic-district and culinary tourism; Beach demand on Isle of Palms and Folly Beach. Guests I price for: Couples and groups on 3 to 4 night stays downtown, families on week-long beach stays. Where I start: Spring and autumn premiums, wedding-weekend minimums, and beach-island weekly discount ladders.
Charleston sells mostly through Airbnb, Vrbo and Booking.com. For Charleston hotels and inns, my five-star background helps me balance weddings, leisure couples, festival visitors and corporate guests, with rate fences and group blocks that protect spring and autumn weekends from early low-priced bookings, and a comp set chosen by neighbourhood rather than star rating.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Charleston.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Charleston sells romance, food and weddings downtown, and family beach weeks on the islands. Those are two different businesses. Spring and autumn are strong, weddings shape many weekends, and the historic district has tight rules on short stays. I usually split the strategy between the peninsula and the beaches from the start.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Leisure is quiet, but the Southeastern Wildlife Exposition weekend in February lifts downtown, so I price that weekend and keep the rest of winter at lower floors.
Charleston Wine and Food, the Cooper River Bridge Run and Spoleto make spring the top season, so I price each event weekend individually and open them early.
Beach families dominate, so I keep island homes on weekly rates and lower downtown weekday prices as heat slows walking tours.
Heat and storm risk slow demand, so I ease both downtown and beach floors, keep weekends a little firmer and make cancellation terms clear.
Weddings and cooler weather bring groups back, so I price Fridays and Saturdays firmly and allow shorter weekday stays for couples.
Holiday lights and family visits create a few strong weekends, so I price those and keep midweek rates low for the rest of the month.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price downtown homes around spring and autumn weekends, with wedding-season Fridays and Saturdays protected by 2 to 3-night minimums.
Price Spoleto Festival dates as a separate premium for homes near the venues.
Run Isle of Palms and Folly Beach homes on weekly summer pricing with a set check-in day.
Lower January, February and August floors while keeping weekends firmer.
Check the property's permit and zoning before setting its minimum stay and occupancy.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Charleston sells mostly through Airbnb, Vrbo and Booking.com. March to June: Charleston Wine and Food, the Cooper River Bridge Run and Spoleto make spring the top season, so I price each event weekend individually and open them early. For Google Hotel Ads optimization in Charleston, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Charleston: March to June and September to November, with Spoleto Festival in late May to June and wedding season. July: Beach families dominate, so I keep island homes on weekly rates and lower downtown weekday prices as heat slows walking tours. September to November: Weddings and cooler weather bring groups back, so I price Fridays and Saturdays firmly and allow shorter weekday stays for couples.
Couples and groups on 3 to 4 night stays downtown, families on week-long beach stays. Demand is driven by Spoleto Festival USA and Wedding and bachelorette travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Charleston.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Charleston the property is in. Mount Pleasant: Near Shem Creek and the beaches with tighter local rules; I price for families who want space, with summer weeks and spring weekends highest. Kiawah and Seabrook Islands and James Island and West Ashley get their own treatment.
Price downtown homes around spring and autumn weekends, with wedding-season Fridays and Saturdays protected by 2 to 3-night minimums. Next: run Isle of Palms and Folly Beach homes on weekly summer pricing with a set check-in day. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Charleston traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing sets clear rules for groups, noise and parking, because bachelorette and wedding bookings depend on those terms as much as on price.
For Google Hotel Ads optimization in Charleston, this is how I would approach it. For Charleston hotels and inns, my five-star background helps me balance weddings, leisure couples, festival visitors and corporate guests, with rate fences and group blocks that protect spring and autumn weekends from early low-priced bookings, and a comp set chosen by neighbourhood rather than star rating. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Charleston and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price Spoleto Festival dates as a separate premium for homes near the venues.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Charleston I would start from March to June: Charleston Wine and Food, the Cooper River Bridge Run and Spoleto make spring the top season, so I price each event weekend individually and open them early. To start, open the chat or email me with your property type and size in Charleston.
Yes. Google Hotel Ads Expert in Charleston is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Charleston have been optimized, including in areas such as Mount Pleasant. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Charleston.
Results depend on the property, the starting point and the season, so I do not promise a number. In Charleston the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: run Isle of Palms and Folly Beach homes on weekly summer pricing with a set check-in day. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Charleston, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Charleston, or read the general page for google hotel ads optimization.
If you also run properties outside Charleston, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Charleston and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
