Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Menorca: Festes de Sant Joan horse festival; Cami de Cavalls coastal path; turquoise calas like Macarella and Turqueta; UNESCO Biosphere Reserve status. Guests I price for: families and couples on seven-night stays based around Ciutadella, Mao and the south-coast calas. Where I start: a short but intense summer season, the Balearic ETV tourist-licence cap that limits legal supply, and seven-night minimum stays that suit island changeover days.
Menorca sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For Menorca hotels, my five-star chain background helps balance tour-operator contracts with direct bookings, price the short summer season and Sant Joan properly, and develop walking and nature packages for the shoulder months, using the island's Biosphere Reserve status as a reason to visit outside July and August.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Menorca.