An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Milwaukee: Summerfest and the Henry Maier Festival Park calendar; Brewers, Bucks and Admirals home games; Baird Center conventions; Harley-Davidson Museum and lakefront tourism. Guests I price for: Festival-goers and Chicago weekenders on 2 to 3 night stays, convention attendees, and sports fans. Where I start: Festival-weekend premiums, convention and game-night pricing, and winter floors, with Wisconsin tourist rooming house licensing in place.
On Airbnb, Vrbo and Booking.com I build your Milwaukee pricing around every lakefront festival, Brewers and Bucks home dates, conventions at the Baird Center and a winter plan that keeps the calendar moving. In PriceLabs or Wheelhouse I set festival overrides, weekday convention bumps and length-of-stay discounts for January to March.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Milwaukee.