Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Milwaukee. Milwaukee is a summer festival city with a long winter tail. Summerfest and the ethnic festivals at Henry Maier Festival Park fill lakefront weekends from June to September, Brewers series draw fans from Chicago and the rest of Wisconsin, and the Baird Center brings conventions downtown. January to March is where owners lose ground. I price each festival weekend on its own, follow the convention calendar midweek and set winter floors that still cover the costs.
For a Milwaukee owner I first sort the year into festival summer, convention and game nights, and winter, then decide which the home is best placed to win. We set licensing checks, floors and minimum stays together, and I show you how to read the Maier Festival Park calendar so you adjust prices before each weekend opens.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Milwaukee.