Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Milwaukee: Summerfest and the Henry Maier Festival Park calendar; Brewers, Bucks and Admirals home games; Baird Center conventions; Harley-Davidson Museum and lakefront tourism. Guests I price for: Festival-goers and Chicago weekenders on 2 to 3 night stays, convention attendees, and sports fans. Where I start: Festival-weekend premiums, convention and game-night pricing, and winter floors, with Wisconsin tourist rooming house licensing in place.
Milwaukee sells mostly through Airbnb, Vrbo and Booking.com. Milwaukee hotels juggle conventions, sports, festivals and a hard winter. With my background in five-star revenue management I help plan group versus transient mix around Baird Center events, set festival and game-night restrictions, and build a comp set that separates downtown convention hotels from the Third Ward boutique properties.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Milwaukee.