Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Missoula. Missoula is a university town and road-trip stop. Grizzlies football Saturdays and graduation create peaks, summer brings fly-fishing and park travellers and medical centers support longer stays. Winter is slow, so monthly stays matter. It is also a stopover between Glacier and Yellowstone, so summer brings shorter stays than many owners expect. I allow those stays in summer and use longer monthly rates to carry the winter.
For a Missoula owner I confirm the permit, then build a year that values football and graduation fully, captures summer road-trip traffic, and uses monthly medical and academic stays for winter. I also check the listing's location detail, because walking distance drives the premium here.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Missoula.