Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Missoula: University of Montana Grizzlies football and graduation; Clark Fork and Bitterroot fly-fishing season; A road-trip base between Glacier and Yellowstone; The western Montana medical corridor. Guests I price for: University families and summer road-trippers on 2 to 4 night stays near downtown and the university district, plus travelling medical and fly-fishing guests. Where I start: Autumn football-weekend surges, summer road-trip demand, and 30-plus-night furnished pricing for medical and university stays through the winter lows.
Missoula sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. With my five-star hotel background, I help Missoula hotels balance university, medical, sports and road-trip segments: group blocks for football and commencement, rate fences for visiting teams and fans, and midweek corporate rates that keep the quieter winter and spring months steady without discounting autumn.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Missoula.