Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Montego Bay: North American and UK winter travel; Reggae Sumfest; Cruise calls; Wedding travel. Guests I price for: North American and UK couples and families on 5 to 7 night stays. Where I start: Winter premiums, festival weeks, and hurricane-season floors.
Montego Bay sells mostly through Airbnb, Vrbo and Booking.com. My early career was five-star hotel revenue, so for boutique hotels on the north coast I work on the balance between tour operator allocations, wedding blocks and direct bookings, and on rate fences that stop all-inclusive competitors from setting your winter price for you.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Montego Bay.