Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Cartagena: Walled City and Getsemaní tourism; Colombian long weekends; Wedding and group travel; Rosario Islands day trips. Guests I price for: Colombian and international travellers on 3 to 5 night stays. Where I start: Holiday and long-weekend premiums, group-home pricing, and rainy-season floors.
Cartagena sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Cartagena boutique hotels in colonial houses handle wedding blocks, fence leisure packages from direct room rates and decide how much inventory to release to groups during the December peak, when individual guests usually pay more.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Cartagena.