An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Monterey: Monterey Car Week and Concours d'Elegance; Pebble Beach golf events; Big Sur and 17-Mile Drive tourism; Monterey Bay Aquarium and Cannery Row. Guests I price for: Bay Area couples on 2 to 3 night stays and international travellers driving Highway 1. Where I start: Event-week premiums with minimum stays, weekend pricing, and county STR permit compliance.
For hosts on the peninsula I configure PriceLabs or Wheelhouse with Car Week, Pro-Am and festival blocks, weekend minimums for Bay Area visitors, Big Sur closure checks and 30-night rate cards where short stays are not allowed, so every home follows the rules that apply to it.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Monterey.