Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Monterey: Monterey Car Week and Concours d'Elegance; Pebble Beach golf events; Big Sur and 17-Mile Drive tourism; Monterey Bay Aquarium and Cannery Row. Guests I price for: Bay Area couples on 2 to 3 night stays and international travellers driving Highway 1. Where I start: Event-week premiums with minimum stays, weekend pricing, and county STR permit compliance.
Monterey sells mostly through Airbnb, Vrbo and Booking.com. For hosts on the peninsula I configure PriceLabs or Wheelhouse with Car Week, Pro-Am and festival blocks, weekend minimums for Bay Area visitors, Big Sur closure checks and 30-night rate cards where short stays are not allowed, so every home follows the rules that apply to it.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Monterey.