Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Monterey: Monterey Car Week and Concours d'Elegance; Pebble Beach golf events; Big Sur and 17-Mile Drive tourism; Monterey Bay Aquarium and Cannery Row. Guests I price for: Bay Area couples on 2 to 3 night stays and international travellers driving Highway 1. Where I start: Event-week premiums with minimum stays, weekend pricing, and county STR permit compliance.
For hosts on the peninsula I configure PriceLabs or Wheelhouse with Car Week, Pro-Am and festival blocks, weekend minimums for Bay Area visitors, Big Sur closure checks and 30-night rate cards where short stays are not allowed, so every home follows the rules that apply to it.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Monterey.