Alaa's take on Newcastle
“Newcastle and Northumberland are two businesses under one name. The city sells match days, the Quayside and the Great North Run in September, often to groups on two-night weekends. The coast sells castle country and cottage weeks around Bamburgh and Alnwick. I keep separate strategies so each earns what it should.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.


