Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Newcastle. Newcastle and Northumberland are two businesses under one name. The city sells match days, the Quayside and the Great North Run in September, often to groups on two-night weekends. The coast sells castle country and cottage weeks around Bamburgh and Alnwick. I keep separate strategies so each earns what it should.
For owners in Newcastle and Northumberland I separate city and coast strategies, review comp sets and group rules, and build a calendar that covers the Great North Run, football, graduations and summer cottage weeks. It suits owners who have one of each type of property or are deciding where to buy next.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Newcastle.