Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Newcastle, one to one, remotely and in GMT / BST (UTC+0 / +1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Newcastle, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In Newcastle, I price July to August as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Newcastle
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Newcastle: Great North Run half marathon each September; Hadrian's Wall and the Northumberland National Park dark-sky reserve; Bamburgh and Alnwick castles plus Holy Island of Lindisfarne; Newcastle United fixtures at St James' Park and the Quayside nightlife. Guests I price for: City-breakers and stag and hen groups around the Quayside, Jesmond and Ouseburn, plus families touring the coast who prefer Bamburgh and Alnwick cottages. Where I start: Splitting a buzzy city rate strategy from rural coastal cottages, and layering match-day and Great North Run premiums onto a two-night weekend base.
Newcastle sells mostly through Airbnb, Booking.com and Vrbo. For Newcastle hotels and Northumberland inns I work on event-led forecasting, corporate and leisure segmentation and weekend packages for the coast, using what I learned in five-star chain hotels to plan around the Great North Run, football and the summer castle trail.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Newcastle.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Newcastle and Northumberland are two businesses under one name. The city sells match days, the Quayside and the Great North Run in September, often to groups on two-night weekends. The coast sells castle country and cottage weeks around Bamburgh and Alnwick. I keep separate strategies so each earns what it should.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
City flats live on football, gigs and contractors in winter, while coastal cottages fall quiet; I price the two separately and offer dark-sky breaks near Kielder for stargazers on clear-night weekends.
Easter opens the coast, graduations fill Newcastle in summer and the Hoppings funfair lands on the Town Moor in June, so I price each of those as its own date or week.
Northumberland castles, beaches and Holy Island draw families for full weeks, so I set weekly coastal prices early and keep city flats priced for weekend visitors and gig-goers.
The Great North Run weekend spikes the city, and I make sure Gateshead and Tynemouth homes are priced up too, since runners and supporters spill out of Newcastle quickly.
Students, football and Christmas markets keep the city steady, while coastal cottages switch to short autumn and winter breaks, priced to cover heating and cleaning on two-night stays.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Great North Run weekend as the top city band with 2-night minimums.
Add Newcastle United home fixtures as match-day premiums.
Run Northumberland coast cottages on weekly summer stays.
Set group rules for Quayside stag and hen bookings.
Lower January and February floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Newcastle sells mostly through Airbnb, Booking.com and Vrbo. July to August: Northumberland castles, beaches and Holy Island draw families for full weeks, so I set weekly coastal prices early and keep city flats priced for weekend visitors and gig-goers. For Google Hotel Ads optimization in Newcastle, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Newcastle: July and August for the coast and castles, with a sharp September spike around the Great North Run. September: The Great North Run weekend spikes the city, and I make sure Gateshead and Tynemouth homes are priced up too, since runners and supporters spill out of Newcastle quickly. July to August: Northumberland castles, beaches and Holy Island draw families for full weeks, so I set weekly coastal prices early and keep city flats priced for weekend visitors and gig-goers.
City-breakers and stag and hen groups around the Quayside, Jesmond and Ouseburn, plus families touring the coast who prefer Bamburgh and Alnwick cottages. Demand is driven by Great North Run half marathon each September and Hadrian's Wall and the Northumberland National Park dark-sky reserve. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Newcastle.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Newcastle the property is in. Quayside and Ouseburn: Nightlife, the Tyne bridges and music venues attract weekend groups, so I set group rules and price Friday and Saturday highest, with weekdays aimed at contractors and business guests. Jesmond and Bamburgh, Seahouses and Alnwick get their own treatment.
Price Great North Run weekend as the top city band with 2-night minimums. Next: run Northumberland coast cottages on weekly summer stays. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Newcastle traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the Metro link and walking time to St James' Park are mentioned clearly, because match-day guests choose flats that let them leave the car behind.
For Google Hotel Ads optimization in Newcastle, this is how I would approach it. For Newcastle hotels and Northumberland inns I work on event-led forecasting, corporate and leisure segmentation and weekend packages for the coast, using what I learned in five-star chain hotels to plan around the Great North Run, football and the summer castle trail. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Newcastle and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: add Newcastle United home fixtures as match-day premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Newcastle I would start from September: The Great North Run weekend spikes the city, and I make sure Gateshead and Tynemouth homes are priced up too, since runners and supporters spill out of Newcastle quickly. To start, open the chat or email me with your property type and size in Newcastle.
Yes. Google Hotel Ads Expert in Newcastle is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 100+ properties in and around Newcastle have been optimized, including in areas such as Quayside and Ouseburn. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Newcastle.
Results depend on the property, the starting point and the season, so I do not promise a number. In Newcastle the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: run Northumberland coast cottages on weekly summer stays. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Newcastle, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Newcastle, or read the general page for google hotel ads optimization.
If you also run properties outside Newcastle, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Newcastle and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
