Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Newcastle: Great North Run half marathon each September; Hadrian's Wall and the Northumberland National Park dark-sky reserve; Bamburgh and Alnwick castles plus Holy Island of Lindisfarne; Newcastle United fixtures at St James' Park and the Quayside nightlife. Guests I price for: City-breakers and stag and hen groups around the Quayside, Jesmond and Ouseburn, plus families touring the coast who prefer Bamburgh and Alnwick cottages. Where I start: Splitting a buzzy city rate strategy from rural coastal cottages, and layering match-day and Great North Run premiums onto a two-night weekend base.
Newcastle sells mostly through Airbnb, Booking.com and Vrbo. For Newcastle hotels and Northumberland inns I work on event-led forecasting, corporate and leisure segmentation and weekend packages for the coast, using what I learned in five-star chain hotels to plan around the Great North Run, football and the summer castle trail.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Newcastle.