Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Davos, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Davos, Switzerland, one to one, remotely and in Central European Time (UTC+1). In Davos, I price December to early January and January (WEF week) as the peak and April to May and November as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Davos: World Economic Forum annual meeting; Parsenn and Jakobshorn ski areas; Spengler Cup ice hockey at New Year; Summer hiking and congresses. Guests I price for: WEF delegates and companies on week-long bookings, ski families and congress visitors. Where I start: WEF week contracting a year ahead, ski-week pricing and cantonal guest tax.
Davos sells mostly through Direct corporate rentals, Booking.com and Airbnb. For hotels in Davos and Klosters I work on WEF and congress contracts, Spengler Cup and ski packages, group policies and the summer congress calendar. Years in five-star chain hotels taught me how to write delegation contracts with attrition and deposit clauses, which matters more here than in any other Alpine resort.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Davos.
Included
What my Google Hotel Ads optimization covers in Davos
Google Business Profile and hotel listing
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Business Profile completed
Accuracy of rates and availability
Photos and amenities
Posts and updates routine
Free booking links and Hotel Ads
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
Free booking links set up
Hotel Ads budget and bidding guidance
Channel and feed review
Parity with OTAs
Direct booking path and website
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Booking engine and page review
Rate display against OTAs
Mobile conversion checks
Tracking guidance
Reviews across Google, TripAdvisor and trivago
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Google Hotel Ads optimization in Davos: how I approach it
Skiers comparing Davos Platz, Davos Dorf and Klosters often check Google Maps for the walk to the Parsenn railway, the Jakobshorn or the Gotschna lift. I connect free booking links, confirm that direct prices include the guest tax the same way the OTAs do, and give direct bookers a reason to switch, such as heated ski storage or a parking space.
First I run a price accuracy check for February school holiday weeks, then update the profile photos for the coming season.
January (WEF week)Peak
The World Economic Forum is priced as a separate contract with companies and agencies, with long rental periods, clear deposits and terms agreed well ahead.
February to MarchHigh
School holidays from Switzerland, Germany and the Netherlands fill ski weeks, so I keep weekly rates firm and protect Saturday or Sunday changeovers.
Davos Platz
Close to the congress centre, Jakobshorn and the WEF zone, this area carries the highest WEF and congress value, so I price conference weeks separately from ski weeks.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Who it is for
When Google Hotel Ads optimization makes sense in Davos
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
How it works
From first message to results in Davos
01
Tell me which listings
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
02
I audit it
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
03
We fix it together
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
I check it again
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
Pricing
Google Hotel Ads optimization pricing
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
Option
What you get
Price
Single property
Google Hotel Ads optimization for one property
Quoted
Several properties
One scope and one price for a group on Google Hotel Ads
Real feedback from PriceLabs pricing strategy sessions with Alaa.
★★★★★
Savvy adjustments to my dynamic pricing
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
★★★★★
Great PriceLabs advice for every property
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
★★★★★
Helped me optimize my PriceLabs
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
FAQ
11 questions about Google Hotel Ads optimization in Davos
Which booking channels matter most in Davos?
Davos sells mostly through Direct corporate rentals, Booking.com and Airbnb. February to March: School holidays from Switzerland, Germany and the Netherlands fill ski weeks, so I keep weekly rates firm and protect Saturday or Sunday changeovers. For Google Hotel Ads optimization in Davos, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
When is Davos busiest, and how do you price Google Hotel Ads optimization around it?
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Davos: December to March, with the World Economic Forum in January the single highest week. January (WEF week): The World Economic Forum is priced as a separate contract with companies and agencies, with long rental periods, clear deposits and terms agreed well ahead. February to March: School holidays from Switzerland, Germany and the Netherlands fill ski weeks, so I keep weekly rates firm and protect Saturday or Sunday changeovers.
Who books in Davos, and how does that change Google Hotel Ads optimization?
WEF delegates and companies on week-long bookings, ski families and congress visitors. Demand is driven by World Economic Forum annual meeting and Parsenn and Jakobshorn ski areas. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Davos.
Which parts of Davos do you treat differently for Google Hotel Ads optimization?
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Davos the property is in. Davos Platz: Close to the congress centre, Jakobshorn and the WEF zone, this area carries the highest WEF and congress value, so I price conference weeks separately from ski weeks. Davos Dorf and Klosters get their own treatment.
What is the first pricing move you would make in Davos?
Contract WEF week directly with companies and agencies well ahead rather than through OTAs alone. Next: run Saturday or Sunday ski weeks in February school holidays. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Davos traveler clicks.
What do you check first on a Davos property when it comes to Google Hotel Ads optimization?
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Ski access, parking and storage for skis and boots, because these features drive what ski families pay and must be shown clearly in photos and descriptions.
How would we work together on Google Hotel Ads optimization in Davos?
For Google Hotel Ads optimization in Davos, this is how I would approach it. For hotels in Davos and Klosters I work on WEF and congress contracts, Spengler Cup and ski packages, group policies and the summer congress calendar. Years in five-star chain hotels taught me how to write delegation contracts with attrition and deposit clauses, which matters more here than in any other Alpine resort. We start in the chat, and I confirm the scope and the price before any work begins.
Why hire a consultant for Google Hotel Ads optimization in Davos instead of an agency or an in-house hire?
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Davos and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price the Spengler Cup and New Year as the second winter peak.
How much does Google Hotel Ads optimization in Davos cost, and how do I start?
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Davos I would start from December to early January: Christmas, New Year and the Spengler Cup make late December the second peak after WEF, so I set the highest ski-season rates and require stays of a week or more. To start, open the chat or email me with your property type and size in Davos.
Can you work with a Davos property remotely, in my time zone?
Yes. Google Hotel Ads Expert in Davos is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Davos have been optimized, including in areas such as Davos Platz. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Davos.
What results can I expect from Google Hotel Ads optimization in Davos, and how soon?
Results depend on the property, the starting point and the season, so I do not promise a number. In Davos the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: run Saturday or Sunday ski weeks in February school holidays. I review progress against your own occupancy, ADR and RevPAR, not a market average.
More in this market
Everything else I do in Davos
The other services I offer in Davos, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.