Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lake Constance: Konstanz, Lindau and Meersburg; Mainau flower island; Cycling around the lake; Swiss and Austrian cross-border visitors. Guests I price for: German families and couples on 3 to 7 night stays and cyclists on one-night hops. Where I start: Summer weekly rates, cyclist one-night pricing and local Kurtaxe and registration rules.
Lake Constance sells mostly through Booking.com, Airbnb and Vrbo. For lake hotels and guesthouses I work on the mix between cycling groups, trade-fair guests in Friedrichshafen and leisure couples, plus length-of-stay controls in summer and the timing of group releases, drawing on my years running revenue in five-star chain hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lake Constance.