Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Ogden: Snowbasin and Powder Mountain skiing; Historic 25th Street dining and nightlife; Weber State University events; Summer trail running and the Ogden Marathon. Guests I price for: Skiers and outdoor travellers on 3 to 5 night winter stays near downtown and the canyon resorts, plus summer adventure and university visitors. Where I start: Winter ski-season premiums helped by the Salt Lake City airport advantage, week-driven minimums, and summer and shoulder pricing that keeps occupancy off-peak.
Ogden sells mostly through Airbnb, Vrbo, Booking.com and Expedia. With my five-star hotel background, I help Ogden hotels balance ski leisure, university and corporate segments, set group rates for tournaments and events, and choose a comp set that reflects the Salt Lake corridor rather than only local properties. That matters because many winter guests weigh an Ogden stay against Salt Lake City hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Ogden.