Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Ojai. Ojai and Ventura sell two different weekends to Los Angeles: wellness and retreats in Ojai, and beaches and Channel Islands trips in Ventura. The Ojai Music Festival in June is the top event. Retreat groups also book midweek. Ojai guests pay for calm, views and privacy, while Ventura guests pay for the beach and the harbour. I keep them on separate comps and separate weekend rules, even though they are only a short drive apart.
For an Ojai or Ventura owner, I separate the wellness and beach markets, confirm what each home can legally offer, and build a calendar that includes festival dates, retreat weeks and beach weekends. You get a pricing plan that fits the property instead of the whole county.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Ojai.