An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Ojai: Ojai wellness retreats and the Pink Moment sunsets; The Ojai Music Festival; Ventura beaches and the Channel Islands ferries; The winter pixie tangerine harvest. Guests I price for: Los Angeles couples on 2 to 3 night wellness and beach weekends in Ojai's East End and Ventura's Midtown and harbour, plus retreat groups. Where I start: Wellness-retreat and festival premiums in Ojai paired with Ventura beach weekends, minimum stays over event dates, and midweek retreat rate cards.
For hosts here I set up PriceLabs or Wheelhouse with separate comp sets for Ojai and Ventura, festival premiums, midweek retreat rate rules and beach weekend minimums, so Airbnb, Vrbo and Booking.com all follow the same strategy for each home.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Ojai.