Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Park City: Sundance Film Festival; Park City Mountain and Deer Valley ski season; Summer mountain biking and Tour of Utah; Salt Lake conventions and Olympic-related events. Guests I price for: Ski groups and families on 4 to 7 night stays, Sundance attendees on 3 to 10 night stays. Where I start: Sundance premiums set a year ahead, ski-season holiday pricing, and shoulder floors for summer and autumn.
Park City sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Park City and Salt Lake hotels and condo-hotels price ski holidays, manage group and conference blocks, and plan for the gap Sundance leaves in late January. I also look at how rental-pool condos are priced against branded hotels on the mountain.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Park City.