Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Park City: Sundance Film Festival; Park City Mountain and Deer Valley ski season; Summer mountain biking and Tour of Utah; Salt Lake conventions and Olympic-related events. Guests I price for: Ski groups and families on 4 to 7 night stays, Sundance attendees on 3 to 10 night stays. Where I start: Sundance premiums set a year ahead, ski-season holiday pricing, and shoulder floors for summer and autumn.
Park City sells mostly through Airbnb, Vrbo and Booking.com. For Park City hosts I set up PriceLabs or Wheelhouse with holiday week premiums, long minimums in peak weeks, summer weekend rules and shoulder discounts. I keep Airbnb, Vrbo and Booking.com aligned and add gap rules so stray two-night holes between ski weeks still sell.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Park City.