An independent look at your hotel's revenue, and a plan you can run.I audit how your Perth hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in Australian Western Time (UTC+8), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in Perth, Australia, one to one, remotely and in Australian Western Time (UTC+8). In Perth, I price December to January as the peak and June to August as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Perth
1-on-1
Directly with Alaa, no account-manager layer
Australian Western Time
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Perth. Perth and Margaret River are two markets. Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot.
For Perth and Margaret River owners I check the state register, local approvals and how your home compares with its real competitors, then build a plan that separates city weekdays, coastal summers and wine-country weekends, each with its own targets and minimum stays.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Perth.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“Perth and Margaret River are two markets. Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point.
Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in.
Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests.
Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
Price WA school holidays and December to March as top bands.
Set weekday corporate rates in Perth.
Price Margaret River wine and surf weekends, with Gourmet Escape as a premium.
Add Rottnest-related summer demand for Fremantle homes.
Lower June to August floors.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. How weekday rates in the city compare with serviced apartments used by resources companies, since corporate bookers often decide by monthly budget rather than nightly rate.
Busiest in Perth: December to March, Easter, and school holidays, with Margaret River wine and surf events. December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point. February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Summer and school-holiday premiums, wine-weekend rates, and corporate midweek floors. For hotel revenue management consulting, I check every recommendation against the Perth calendar before I make it. June to August: Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot. That is the view I bring to hotel revenue management consulting in Perth.
Results depend on the property, the starting point and the season, so I do not promise a number. In Perth the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: set weekday corporate rates in Perth. I review progress against your own occupancy, ADR and RevPAR, not a market average.
Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). April to May: Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests. For hotel revenue management consulting in Perth, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in Perth, not the city. Price Margaret River wine and surf weekends, with Gourmet Escape as a premium. Next: lower June to August floors.
Margaret River and Yallingup: Wine and surf weekends drive this area; I price Friday and Saturday well above weekdays and treat Gourmet Escape as a standalone premium. Fremantle and Perth CBD and East Perth get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of Perth, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 100+ properties in and around Perth and work remotely in Australian Western Time (UTC+8). Locally, that shows up in decisions like this: price Margaret River wine and surf weekends, with Gourmet Escape as a premium.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in Perth I would start from February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. To start, open the chat or email me with your property type and size in Perth.
Yes. Hotel Revenue Management Consultant in Perth is delivered remotely and scheduled in Australian Western Time (UTC+8), and 100+ properties in and around Perth have been optimized, including in areas such as Margaret River and Yallingup. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in Perth.
The other services I offer in Perth, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Perth, or read the general page for hotel revenue management consulting.
If you also run properties outside Perth, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Perth and what you need. I reply in Australian Western Time, confirm the scope and the price, and start only when you say so.
