Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Perth: Summer beach season; Margaret River wine region and Gourmet Escape; Rottnest Island; Mining and resources business travel. Guests I price for: Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Where I start: Summer and school-holiday premiums, wine-weekend rates, and corporate midweek floors.
Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). On Airbnb and Stayz I set up PriceLabs or Wheelhouse with WA school terms rather than east coast dates, weekend logic for Margaret River and corporate weekday floors for Perth, so each listing follows the demand that actually fills it and not a national average.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Perth.