Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Perth, one to one, remotely and in Australian Western Time (UTC+8), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Perth, Australia, one to one, remotely and in Australian Western Time (UTC+8). In Perth, I price December to January as the peak and June to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Perth
1-on-1
Directly with Alaa, no account-manager layer
Australian Western Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Perth: Summer beach season; Margaret River wine region and Gourmet Escape; Rottnest Island; Mining and resources business travel. Guests I price for: Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Where I start: Summer and school-holiday premiums, wine-weekend rates, and corporate midweek floors.
Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For Perth hotels and serviced apartments I focus on resources-sector contracts, conference weeks and weekend leisure packages, and for Margaret River resorts I work on wine-season pricing and balancing direct bookings with tour partners across the long summer, without letting cheap midweek packages set the tone for weekends.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Perth.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Perth and Margaret River are two markets. Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point.
Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in.
Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests.
Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price WA school holidays and December to March as top bands.
Set weekday corporate rates in Perth.
Price Margaret River wine and surf weekends, with Gourmet Escape as a premium.
Add Rottnest-related summer demand for Fremantle homes.
Lower June to August floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). April to May: Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests. For Google Hotel Ads optimization in Perth, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Perth: December to March, Easter, and school holidays, with Margaret River wine and surf events. February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point.
Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Demand is driven by Summer beach season and Margaret River wine region and Gourmet Escape. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Perth.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Perth the property is in. Fremantle: Port town character and the Rottnest ferry; I price summer weekends high and use festival and market days to support the shoulder months. Perth CBD and East Perth and Margaret River and Yallingup get their own treatment.
Price WA school holidays and December to March as top bands. Next: price Margaret River wine and surf weekends, with Gourmet Escape as a premium. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Perth traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether a Margaret River home sets two night weekend minimums and clear check-in times, because wine tourists arrive late on Friday and leave on Sunday.
For Google Hotel Ads optimization in Perth, this is how I would approach it. For Perth hotels and serviced apartments I focus on resources-sector contracts, conference weeks and weekend leisure packages, and for Margaret River resorts I work on wine-season pricing and balancing direct bookings with tour partners across the long summer, without letting cheap midweek packages set the tone for weekends. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Perth and work remotely in Australian Western Time (UTC+8). Locally, that shows up in decisions like this: set weekday corporate rates in Perth.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Perth I would start from February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. To start, open the chat or email me with your property type and size in Perth.
Yes. Google Hotel Ads Expert in Perth is delivered remotely and scheduled in Australian Western Time (UTC+8), and 100+ properties in and around Perth have been optimized, including in areas such as Fremantle. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Perth.
Results depend on the property, the starting point and the season, so I do not promise a number. In Perth the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Margaret River wine and surf weekends, with Gourmet Escape as a premium. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Perth, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Perth, or read the general page for google hotel ads optimization.
If you also run properties outside Perth, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Perth and what you need. I reply in Australian Western Time, confirm the scope and the price, and start only when you say so.
