Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Perth hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Australian Western Time (UTC+8).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Perth, Australia, one to one, remotely and in Australian Western Time (UTC+8). In Perth, I price December to January as the peak and June to August as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Perth
1-on-1
Directly with Alaa, no account-manager layer
Australian Western Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Perth: Summer beach season; Margaret River wine region and Gourmet Escape; Rottnest Island; Mining and resources business travel. Guests I price for: Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Where I start: Summer and school-holiday premiums, wine-weekend rates, and corporate midweek floors.
For Perth hotels and serviced apartments I focus on resources-sector contracts, conference weeks and weekend leisure packages, and for Margaret River resorts I work on wine-season pricing and balancing direct bookings with tour partners across the long summer, without letting cheap midweek packages set the tone for weekends.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Perth.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Perth and Margaret River are two markets. Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point.
Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in.
Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests.
Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
Price WA school holidays and December to March as top bands.
Set weekday corporate rates in Perth.
Price Margaret River wine and surf weekends, with Gourmet Escape as a premium.
Add Rottnest-related summer demand for Fremantle homes.
Lower June to August floors.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Perth: December to March, Easter, and school holidays, with Margaret River wine and surf events. December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point. February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. How weekday rates in the city compare with serviced apartments used by resources companies, since corporate bookers often decide by monthly budget rather than nightly rate.
Price Margaret River wine and surf weekends, with Gourmet Escape as a premium. Next: lower June to August floors. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Perth property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Perth: June to August. April to May: Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests. June to August: Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Corporate weekdays ignored and wA school holidays ignored. I look for these first when I review outsourced hotel revenue management in Perth, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Perth, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in.
Fremantle: Port town character and the Rottnest ferry; I price summer weekends high and use festival and market days to support the shoulder months. Perth CBD and East Perth and Margaret River and Yallingup get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Mining and resources business travel, Summer beach season and Margaret River wine region and Gourmet Escape are the dates I price first for outsourced hotel revenue management in Perth. September to November: Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Perth and work remotely in Australian Western Time (UTC+8). Locally, that shows up in decisions like this: set weekday corporate rates in Perth.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Perth I would start from December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point. To start, open the chat or email me with your property type and size in Perth.
Yes. Outsourced Hotel Revenue Manager in Perth is delivered remotely and scheduled in Australian Western Time (UTC+8), and 100+ properties in and around Perth have been optimized, including in areas such as Perth CBD and East Perth. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Perth.
The other services I offer in Perth, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Perth, or read the general page for outsourced revenue management.
If you also run properties outside Perth, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Perth and what you need. I reply in Australian Western Time, confirm the scope and the price, and start only when you say so.
