Win placement on Expedia Group, across Hotels.com and Orbitz too.I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit. I work with hotels, resorts and serviced apartments in Perth, one to one, remotely and in Australian Western Time (UTC+8), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Expedia optimization for hotels for hotels, resorts and serviced apartments in Perth, Australia, one to one, remotely and in Australian Western Time (UTC+8). In Perth, I price December to January as the peak and June to August as the quiet time, and I build the work around that calendar. Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Perth
1-on-1
Directly with Alaa, no account-manager layer
Australian Western Time
Sessions scheduled in your local time
Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Perth: Summer beach season; Margaret River wine region and Gourmet Escape; Rottnest Island; Mining and resources business travel. Guests I price for: Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Where I start: Summer and school-holiday premiums, wine-weekend rates, and corporate midweek floors.
Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For Perth hotels and serviced apartments I focus on resources-sector contracts, conference weeks and weekend leisure packages, and for Margaret River resorts I work on wine-season pricing and balancing direct bookings with tour partners across the long summer, without letting cheap midweek packages set the tone for weekends.
The service in general is described on my expedia optimization page; this page covers how I apply it in Perth.
Expedia scores completeness and quality. I bring the content score up, write room descriptions that sell and align facts with your other channels.
I order the gallery for the search card and the property page, and flag the shots that are losing you clicks.
Expedia rewards competitive, well-structured rates. I set rate plans, member-only pricing and promotions, and judge whether Accelerator or TravelAds earns its cost.
Guest scores and response behaviour affect placement. I set up review requests and responses, and fix the operational causes behind low scores.
“Perth and Margaret River are two markets. Perth combines summer beaches with mining and resources business travel, while Margaret River sells wine and surf weekends. Western Australia is also isolated from the east coast, so school holidays matter a lot.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point.
Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in.
Easter and the autumn break lift family demand, then vintage season winds down in Margaret River. I price holiday weeks firmly and let quieter weekdays rely on business guests.
Winter rain slows the coast, so I lower leisure floors, hold weekday rates for resources and medical travel in the city, and pitch cosy fireplace stays down south.
Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
Expedia sells your inventory across several brands, and most of them read the same Partner Central data. That is why I do the setup carefully once: a complete profile and a sound rate structure improve placement across the group, and the promotions you choose decide how much of that visibility you pay for.
Price WA school holidays and December to March as top bands.
Set weekday corporate rates in Perth.
Price Margaret River wine and surf weekends, with Gourmet Escape as a premium.
Add Rottnest-related summer demand for Fremantle homes.
Lower June to August floors.
A new Expedia listing
You have just connected Expedia and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Expedia.
Commission without much return
You pay Expedia commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Expedia and others were never finished, and nobody owns the standard.
Send me the Expedia listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Expedia: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Expedia account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Expedia and adjust what the numbers say to adjust.
I quote Expedia optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Expedia optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Expedia | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For Expedia optimization for hotels in Perth, i optimize Expedia alongside your other channels and check parity, so added reach never creates a conflict. Perth sells mostly through Airbnb, Booking.com and Stayz (Vrbo). September to November: Wildflowers, spring holidays and Gourmet Escape in November bring visitors back, so I step rates up and treat Margaret River festival weekends as premium dates.
Busiest in Perth: December to March, Easter, and school holidays, with Margaret River wine and surf events. December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point. February to March: Summer weather holds after school returns, and Fringe World and Perth Festival keep the city busy. I protect weekends and only soften weekdays that stay open close in. For Expedia optimization for hotels, on Expedia, I line up promotions, rate plans and content with these windows so visibility peaks when demand does.
For Expedia optimization for hotels, i write content and photo order on Expedia for the guests who actually search for Perth. Domestic and Southeast Asian families on 4 to 7 night stays, corporate guests midweek. Demand is driven by Margaret River wine region and Gourmet Escape and Rottnest Island.
Fremantle: Port town character and the Rottnest ferry; I price summer weekends high and use festival and market days to support the shoulder months. Perth CBD and East Perth and Margaret River and Yallingup get their own treatment. For Expedia optimization for hotels, i write location content, photos and amenity highlights on Expedia around the specific part of Perth the property is in.
For Expedia optimization for hotels, the first changes on Expedia are content completeness and the cover photo, because those decide whether a Perth traveler clicks. Price Margaret River wine and surf weekends, with Gourmet Escape as a premium. Next: lower June to August floors.
Whether a Margaret River home sets two night weekend minimums and clear check-in times, because wine tourists arrive late on Friday and leave on Sunday. For Expedia optimization for hotels, i check this on Expedia first, because it decides whether the listing is allowed to rank at all.
For Expedia optimization for hotels in Perth, this is how I would approach it. For Perth hotels and serviced apartments I focus on resources-sector contracts, conference weeks and weekend leisure packages, and for Margaret River resorts I work on wine-season pricing and balancing direct bookings with tour partners across the long summer, without letting cheap midweek packages set the tone for weekends. We start in the chat, and I confirm the scope and the price before any work begins.
For Expedia optimization for hotels, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Perth and work remotely in Australian Western Time (UTC+8). Locally, that shows up in decisions like this: add Rottnest-related summer demand for Fremantle homes.
Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Expedia optimization for hotels is the same in every market, but the plan is not: in Perth I would start from December to January: Hot, dry weather and the long WA school break fill coastal homes, so I set weekly minimums near Cottesloe and Scarborough and price Rottnest ferry access as a selling point. To start, open the chat or email me with your property type and size in Perth.
Yes. Expedia Optimization Expert for Hotels in Perth is delivered remotely and scheduled in Australian Western Time (UTC+8), and 100+ properties in and around Perth have been optimized, including in areas such as Fremantle. I implement it live on Zoom in your Expedia extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Perth.
Results depend on the property, the starting point and the season, so I do not promise a number. In Perth the first gains from Expedia optimization for hotels usually come from the change with the clearest local signal: lower June to August floors. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Perth, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Perth, or read the general page for expedia optimization.
If you also run properties outside Perth, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Perth and what you need. I reply in Australian Western Time, confirm the scope and the price, and start only when you say so.
