Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Phuket. Phuket is a villa market with a strong winter and a deep monsoon. Europeans and Russians book one to two weeks from November to March, and Christmas to Chinese New Year is the peak. The same 30-day rules that affect condos in Thailand apply, so villas and licensed properties have the advantage.
For Phuket villa and condo owners, I review licensing, villa features and how your property compares across Bang Tao, Kata, Rawai and other areas. Then we build a plan with Christmas to Chinese New Year premiums, weekly and fortnightly ladders and monsoon floors, so every season has a clear pricing target.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Phuket.