Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Perugia, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Perugia, Italy, one to one, remotely and in Central European Time (UTC+1). In Perugia, I price July as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Perugia
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Perugia: Umbria Jazz festival; Eurochocolate; Assisi and the Basilica of Saint Francis; Festival dei Due Mondi in Spoleto. Guests I price for: festival-goers and pilgrims on 2 to 4 night stays in Perugia's historic centre and the hill towns of Assisi and Spoleto. Where I start: back-to-back summer and autumn festival premiums, Assisi's steady pilgrim base, and Umbria regional coding plus national CIN across the rural lets.
Perugia sells mostly through Airbnb, Booking.com and Vrbo. Umbrian hotels balance pilgrims, festivals, weddings in the countryside and touring groups. With my background in five-star hotel revenue I work on group allotments for religious tours, festival rate fences, wedding contracts and the right mix of OTA and direct sales.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Perugia.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Umbria has back-to-back festivals: Umbria Jazz in July and Eurochocolate in October, plus Festival dei Due Mondi in Spoleto. Assisi brings pilgrims all year. I price festival weeks firmly and keep a steady base for pilgrims. Hill towns are close together but attract different visitors, so Perugia, Assisi and Spoleto each need their own comps rather than a regional average.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Winter is the quietest stretch, so I set protected floors in Perugia for university visitors and keep Assisi rates steady for pilgrims who come in every season.
Spring hill-town touring, Easter and Assisi's Calendimaggio in May lift weekends, so I raise Friday and Saturday first and open Spoleto festival dates in late June early.
Umbria Jazz fills Perugia's centre around Corso Vannucci, so I price concert nights in the old town as a premium with three-night stays and keep the outskirts more modest.
Heat slows city breaks, so I shift attention to countryside homes with pools near Trasimeno and Montefalco and keep Perugia flats at fair, unforced rates.
Harvest in the Sagrantino vineyards, the Feast of Saint Francis on 4 October and Eurochocolate keep autumn strong, so I hold firm until November, then price Christmas weekends separately.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Umbria Jazz and Eurochocolate as premiums.
Add Festival dei Due Mondi dates for Spoleto.
Price Assisi homes for steady pilgrim demand.
Price hill-town homes separately from Perugia.
Display regional codes and CIN.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Perugia sells mostly through Airbnb, Booking.com and Vrbo. July: Umbria Jazz fills Perugia's centre around Corso Vannucci, so I price concert nights in the old town as a premium with three-night stays and keep the outskirts more modest. For Google Hotel Ads optimization in Perugia, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Perugia: July for Umbria Jazz and October for Eurochocolate, with a strong spring. July: Umbria Jazz fills Perugia's centre around Corso Vannucci, so I price concert nights in the old town as a premium with three-night stays and keep the outskirts more modest. September to December: Harvest in the Sagrantino vineyards, the Feast of Saint Francis on 4 October and Eurochocolate keep autumn strong, so I hold firm until November, then price Christmas weekends separately.
Festival-goers and pilgrims on 2 to 4 night stays in Perugia's historic centre and the hill towns of Assisi and Spoleto. Demand is driven by Umbria Jazz festival and Eurochocolate. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Perugia.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Perugia the property is in. Perugia centro storico: Corso Vannucci, the university and the jazz stages keep demand student and festival led; I price festival weeks high and hold monthly options for academic visitors. Assisi and Lake Trasimeno and the countryside get their own treatment.
Price Umbria Jazz and Eurochocolate as premiums. Next: price Assisi homes for steady pilgrim demand. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Perugia traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing is set up for pilgrim groups in Assisi with sensible occupancy and simple check-in, because church and parish groups often travel together and book on short notice.
For Google Hotel Ads optimization in Perugia, this is how I would approach it. Umbrian hotels balance pilgrims, festivals, weddings in the countryside and touring groups. With my background in five-star hotel revenue I work on group allotments for religious tours, festival rate fences, wedding contracts and the right mix of OTA and direct sales. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Perugia and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: add Festival dei Due Mondi dates for Spoleto.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Perugia I would start from April to June: Spring hill-town touring, Easter and Assisi's Calendimaggio in May lift weekends, so I raise Friday and Saturday first and open Spoleto festival dates in late June early. To start, open the chat or email me with your property type and size in Perugia.
Yes. Google Hotel Ads Expert in Perugia is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Perugia have been optimized, including in areas such as Perugia centro storico. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Perugia.
Results depend on the property, the starting point and the season, so I do not promise a number. In Perugia the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Assisi homes for steady pilgrim demand. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Perugia, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Perugia, or read the general page for google hotel ads optimization.
If you also run properties outside Perugia, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Perugia and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
