Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Pittsburgh: Steelers, Penguins and Pirates seasons; Carnegie Mellon and Pitt calendars; Medical and tech corporate travel; Summer concerts and festivals. Guests I price for: Game-day and university families on 2 to 3 night stays, medical and corporate guests. Where I start: Game-day and commencement premiums, medical-stay rates, and winter floors.
Pittsburgh sells mostly through Airbnb, Vrbo and Booking.com. For hosts here I set up PriceLabs or Wheelhouse with game-day premiums, commencement and move-in dates, medical weekly rates and winter floors. Airbnb, Vrbo and Booking.com then price from the same logic, and minimum stays change automatically around big weekends.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Pittsburgh.