An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Pittsburgh: Steelers, Penguins and Pirates seasons; Carnegie Mellon and Pitt calendars; Medical and tech corporate travel; Summer concerts and festivals. Guests I price for: Game-day and university families on 2 to 3 night stays, medical and corporate guests. Where I start: Game-day and commencement premiums, medical-stay rates, and winter floors.
For hosts here I set up PriceLabs or Wheelhouse with game-day premiums, commencement and move-in dates, medical weekly rates and winter floors. Airbnb, Vrbo and Booking.com then price from the same logic, and minimum stays change automatically around big weekends.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Pittsburgh.