Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Portsmouth: Hampton Beach summer season; Portsmouth's historic downtown and dining; Boston weekend escapes; Kittery and the southern Maine coast nearby. Guests I price for: Boston-area couples and families on 2 to 4 night summer stays and weekly beach rentals. Where I start: Summer weekly beach rates, weekend downtown premiums, and winter floors.
Portsmouth sells mostly through Airbnb, Vrbo and Booking.com. On Airbnb, Vrbo and Booking.com I set up Seacoast pricing in PriceLabs or Wheelhouse with Saturday changeovers for Hampton and Rye in summer, weekend premiums downtown, event dates for graduations and the Seafood Festival, and monthly options for winter contractors, so every channel reads from the same plan.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Portsmouth.